- Photograph by Alicia Bock
There is a bracing feeling of being on the brink of positive change.
The winds of change bring optimism - the ebb and flow of the tide washes away negativity of the past and delivers simplicity.
Spring Summer 2010 sets us many challenges - not only in terms of design, colour, form, balancing pattern and creating newness - but most significantly in attempting to express and produce something genuine that makes a real connection with consumers and ultimately inspires and facilitates re-evaluation and change.
This might seem like an impossible mountain to climb but we must at least begin to establish a base camp from where we can move upward. And we can start to do that during Autumn Winter 2009 / 2010. We can attempt to create conscientious design in order to motivate conscientious consumerism: offering the right product, supported and enriched by the right sentiments and intentions, at the right time.
Half Full by Alicia Bock
Spring Summer 2010 will bring much change; a brighter perspective, new hope for the future and a determination to right wrongs. But we must lay the groundwork for this change now, leading by example, answering the concerns of consumers and offering designs, products and schemes that address their evolving wants, needs & desires.
Now is the time for individual choice, turning away from globalization and homogenization. Making our own decisions and being content with our choices: Inner Calm & Outer Confidence. Freedom.
A relaxed attitude emerges that allows us to breathe easy, free from constraints and convention.
We move forward into Spring Summer 2010 with calm determination.
Simplicity - Purity - Honesty
